Archive for the ‘Now You Know’ Category

Win Cool Black Keys Stuff

May 12, 2014 Leave a comment


Tomorrow, the Black Keys drop their new album, Turn Blue. To celebrate, we’re raffling off some really cool goodies including a vinyl test pressing of the album, a canvas print of the album cover, slipmats, posters, buttons and more.

To be entered in the raffle, come in and pick up the new album ON TUESDAY 5/13. We’ll give you a raffle ticket. Winners will be called on Wednesday. Here’s the single “Fever” to get you in the mood:

The Whipped Cream Lady is All Grown Up

August 6, 2013 Leave a comment


Big news, Herb Alpert’s Whipped Cream lady has been found (was she ever lost?). Her name is Dolores Erickson, she’s 76 and she recently showed up at a Seattle record store. The Seattle Times has the story.

Head Bobbing Isn’t Just For Humans

July 18, 2013 Leave a comment

From the Only in Santa Cruz Department: It turns out that humans aren’t the only ones who headbob to the beat:

And, in case that’s not enough sea lion-ery for you, here’s a sea lion dancing to “Thriller”:

That is all.

Categories: Now You Know

Cut Chemist Shows Off His Record Collection

July 16, 2013 Leave a comment


by Cat Johnson

Different people have different ways of filing their records. Some alphabetize them, some split them into genres, some alphabetize them within their genres and some go for the ol’ put-it-anywhere-I’ll-find-it-someday method.

I have to say though, in all my years of hanging out with record nerds, I’ve never heard of anyone who files their records by record label. Until now.

Cut Chemist, one of the standout DJs of the last 20 years; the man who has worked with Jurassic 5, Ozomatli, DJ Shadow and many other top-tier acts, does just that.

Check it out:

Born Ruffians Share Their Thoughts on Record Stores

July 9, 2013 Leave a comment

Screen Shot 2013-07-09 at 11.57.52 AM

From our mates at

Yep Roc Records had the great idea to turn a camera on their bands when they go out and do what comes naturally to them: hang out in a record store. In the first of the Yep Roc Record Store Sessions we follow the guys from BORN RUFFIANS as they peruse the aisles at BULL CITY RECORDS in Durham, NC.

The Breeders Bring “Last Splash” to Santa Cruz

May 17, 2013 Leave a comment


Friendly heads-up people: the Breeders are coming to the Rio Theatre in August. The band has not played together since 1994 and lucky us, Santa Cruz is one of the stop on the LSXX (That’s the cool name they’ve given it.) tour.

If you want in on the action, get tickets now, because you know that show is going to sell out, and probably soon.

Now you know.

Remembering Kevin Ayers

February 25, 2013 Leave a comment

Kevin Ayers

by David Morales

Kevin Ayers truly lived life. The stories and work he left behind attest to that. He was a member of the Wilde Flowers, who started out as a British beat group and later incorporated jazz and psych into their sound. The group split up and formed The Soft Machine and Caravan, two extremely influential groups who made their own style of progressive rock known as the Canterbury Scene; Ayers’s own writing style influenced the quirky lyrics in the Canterbury genre.

The Soft Machine played regularly with Pink Floyd at the legendary UFO club in London. The band’s distinctive mix of jazz and psych caught the interest of Jimi Hendrix, who became a close friend to Ayers. Jimi later brought the band along to open for him on his American tour. Many who were there say that the Soft Machine blew Jimi out of the water almost every night. A highlight of the show was an endless version of “We Did It Again” written by Ayers, who sang it with his very distinctive baritone voice. It was his favorite song to play and he had so much fun singing it that he didn’t want it to end. The song personified the kind of person he was – the only lyrics in the song also make up the title of the song.

In true Ayers fashion, just as the group was getting recognition and touring became more strenuous, Ayers sold his bass and gracefully retreated to a beach in Spain to relax. Jimi Hendrix gave him an acoustic guitar and encouraged Ayers to continue to make music, which he did, writing several songs that would end up on his first solo album called Joy of A Toy. Backed by his Soft Machine bandmates and one Syd Barrett, he laid the blueprint of his style: laid back, quirky, eccentric, experimental pop. This gave way to a long prolific career. Every album was different from the last.

Ayers had no interest in what people thought of his work. He simply laid back and played for himself. He just wanted to have a good time and that’s exactly what he did.

Ayers passed away in his sleep on Feburary 18th at the age of 68. A note found by his bed read, “You can’t shine if you don’t burn.”


Get every new post delivered to your Inbox.