Home > Now You Know, Record Store Day > Jack White: 2013 Record Store Day Ambassador

Jack White: 2013 Record Store Day Ambassador

February 21, 2013 Leave a comment Go to comments


by Cat Johnson

It’s official. Jack White, longtime supporter of records, record stores and independent labels has been chosen as this year’s Record Store Day ambassador. In a recent post on RecordStoreDay.com, White waxes lyrical about the importance of books, face-to-face interactions, art-house films and theatres, and records. He also imparts the importance of educating young people about the joy of listening to music on vinyl and getting their asses into record stores.

“We need to re-educate ourselves about human interaction and the difference between downloading a track on a computer and talking to other people in person and getting turned onto music that you can hold in your hands and share with others. The size, shape, smell, texture and sound of a vinyl record; how do you explain to that teenager who doesn’t know that it’s a more beautiful musical experience than a mouse click? You get up off your ass, you grab them by the arm and you take them there. You put the record in their hands. You make them drop the needle on the platter. Then they’ll know.”
-Jack White

In the following video, White takes us on a tour of the United Record Pressing Plant in Nashville while illuminating various conspiracies involving Steve Jobs, asteroids, Masons and more.

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